The Right Website Visitors
Ultimately, attracting the right visitors is the goal of any successful search campaign - bad traffic comes from bad visitors who reached your site via bad terms. This bad traffic doesn't positively benefit your bottom line and increase your ROI. We aim to put your marketing dollars to use by targeting the RIGHT audience.
We can target the right visitors by understanding WHO is coming to your website and then segmenting these groups and looking at HOW they are using your site. The actions of your visitors are solid indicators of their quality. Once we understand who is visiting your site and how they got there, we can increase quality visitorship by targeting similar keyword properties.